Jesús Figueres Cañadas, PhDConversational agents aimed at persuasion and manipulation (Q-star?)A few years ago, the exhibition of AlphaGo, a system created by DeepMind, defeating the top champions in the ancient oriental game of Go…Nov 26, 2023Nov 26, 2023
Jesús Figueres Cañadas, PhDNext Best Action Systems: Then and NowWith the advent of Big Data, companies now possess extensive information about their clients’ interactions, allowing for a nuanced…Nov 22, 2023Nov 22, 2023
Jesús Figueres Cañadas, PhDIntroduction to Advanced Marketing Mix Models by means of Agent-based ModelsMarketing Mix Models (MMMs) have recently underscored their significance in simulating the impact of diverse marketing strategies and, more…Nov 14, 2023Nov 14, 2023