Jewel Damzel, the first interactive clothing brand, started as an Augmented reality t-shirt Project that then evolved to the point of including artists, brands, and companies to collaborate. Now the brand has hats, pullovers, hoodies, and t-shirts.
Jewel Damzel business model is designed and created as a sharing economy platform, in which Jewel Damzel Inc elaborates each collection with the help of celebrities and famous designers, then give the production and distribution to well-established clothing companies with high-quality standards and they make a big portion of the profit.
Jewel Damzel is aiming to team up with musicians, graphic designers, fashion designers, and brands to create and promote new collections.
The goal is to develop new fashionable clothing products, taking Interaction as a key factor, the interaction between users and the surrounding crowd through augmented reality systems displayed within the clothing.
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Jewel Damzel Inc, will launch its Online Store Platform in the first quarter of 2019.
The platform is thought so people can select and buy their favorite collection, Jewel Damzel then will place an order with its existing licensees,(companies with the exclusive licenses of selling, producing and distributing the designs). The partners can sell the product to stores and outlets. The creation of the collections, media management, marketing, and maintenance of the app and webpage are handled by Jewel Dmazel Inc on a low mantainance fee.
Jewel Damzel sells the printing, distribution, and reseller licenses of the designs to just one company in every state, which means that only one company will have the license to sell the clothing pieces in a designated location. Jewel Damzel will be in charge of selling, then the company will transfer the orders to the partner producers on designated locations. The clothing companies will be in charge of making the garments and distributing them either to stores or individuals. Starting prices for all licenses will be around 10 grand. There are 17 designs and 16 pieces of clothing. This means that Jewel Damzel is selling the license of every art design in less than $1000.
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