Scale fast or slow? The answer may surprise you…

Jeweliet Tangen
Aug 14, 2019 · 4 min read

A question I get asked all the time is, “How can I get my business to grow super fast?”

Probably because of my seemingly “overnight” success.

So I wanted to create this post and explain the pros and cons of scaling really quickly.

But before we get started, I want to set the record straight.

Scaling fast is NOT always the best idea.

And scaling your business isn’t a one-size-fits-all solution.

So now that we’ve gotten that out of the way, let’s get into the pros of scaling super fast.

The first is obvious…that you get more cash in the short term.

I say short term because this cash is like a double-edged sword.

On the one hand, you get customer after customer coming into your business.

These new customers mean more revenue.

On the other hand, however, those customers don’t have a lot of sticking power.

I’ll get into this a bit more when we get to the cons of scaling super quickly.

Secondly, whenever a business grows quickly, it makes you look good- which is a total plus!

And BECAUSE you grew so fast, more people want to buy.

It’s a crazy phenomenon.

This is because of the mentality of social proof.

When something grows fast, people usually attribute it to high quality…

Good investment potential…

And a must have.

It’s like the iPhone.

Back when Apple released the first iPhone, they challenged industry norms and introduced the first touchscreen.

As a result, Apple’s growth was MASSIVE.

And now, just 12 years later, Apple products are practically seen as a necessity.

Because “everyone has an iPhone”.

And if you don’t, “you should”.

This is the perception that usually surrounds businesses when they scale super quickly.

The final pro for scaling super quickly is simple.

It feels good.

This relates to the social proof mentality as well.

When more customers are investing in your business…

And your business is looking like a “must invest”…

It boosts your ego.

And your belief in yourself.

Unfortunately, these pros can be outweighed by the cons if you scale too quickly than you can handle.

This is because the customers of companies that scale really quickly often don’t feel valued.

They see that your attention is on bringing in more customers, rather than on developing a strong retention plan.

So long term, the tons of customers you bring in when you’re scaling quickly end up LEAVING your business.

And going with competitors instead.

So you have low profit margins in the long term.

Not only that, but companies that scale too quickly often have systems that are out of whack.

Content is as good…

Calls are distracted and crazy…

Nothing is automated, and you’re drowning in work…

Which all leads to an inevitable plateau (or sometimes, a downfall).

These translate to high stress levels for you…

For your employees…

And finally, for your customers.

At this point, you may be wondering if there’s any chance in hell of scaling both quickly and sustainably.

Luckily, there is.

If I could go back and scale my business again, I would do everything in a specific order.

I would set up systems to handle customer support and ensure retention, FIRST.

I would also establish a strong marketing foundation so the business would have an organized system for generating leads, that I could outsource and not have to do all myself.

Then I’d outsource my enrollment calls.

Then I’d launch a passive income stream (such as my Organic Marketing Guide), and ensure that I have automation in place to get those people to book a call down the line.

Then I’d set up a system for following up with people who didn’t buy, to convince them to convert.

Then I’d reinvest my time back into marketing and lead generating.

What’s important here is the ORDER of things.

The trick is to scale significantly, but not too fast that things get out of control and you st

With that being said, we’ve helped our clients do some of the fastest scaling EVER in the coaching industry.

And they’ve done it sustainably.

Nicole Spencer went from $20k per month to $60k per month in 60 days.

And now she’s at almost 7 figures.

Elle Hari went from $20k using paid ads, to almost $100k per month on 60 days.

And now she’s holding, and generating 7 figures.

Do you want to stay where you’re at?

If you do, then unsubscribe.

If you want to grow faster ORGANICALLY (and have fun with it), I might be a good fit to help you.

Let’s chat and I’ll show the system that Nicole and Elle used to grow so fast and sustain it.

Happy scaling!

-Jeweliet

PS-

I only have a few spots left for these free consults.

Book yours here before we fill up: https://www.thestrategyloft.com/application

Jeweliet Tangen

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