Makeup is such a huge part of female life. Whether you wear it or not, you are surrounded by it everyday. Makeup is a passion and love for a lot of women, causing them to spend endless amounts of money on all the new products and acquire drawers full of it. There are now tons of beauty influencers, bloggers, vloggers, etc. who are literally famous for doing great makeup. Women love talking about makeup and showing off how well they can do it. So if makeup is used to enhance your naturally beautiful face, and shapewear is used to…

Anggie in The Major Mini Dress® in Emerald

As the CEO of a shapewear company, I receive a lot of messages from women about getting ready, which for many women, includes body shapers. It’s interesting how common it is to wear them, yet most women hide it. Perhaps we tell our best girlfriend, but no significant others, colleagues or other friends. Some feel comfy with asking for a shaper when shopping in a boutique and some don’t.

Why is that? We talk about push-up bras freely. I’m not suggesting we should run around telling everyone our secrets at all, but…

I Have An Idea. Should I Start A Company?

Rachael McCrary, founder of Jewel Toned with the intimate apparel boxed products at a meeting

As a life-long entrepreneur, people often share their ideas with me. I truly love hearing them, and it never gets old. I believe that when we all do what we love, the community is more harmonious and everyone thrives. When we cease to see a job as a means to a paycheck, but instead as an opportunity to be wildly fulfilled, we get to a place where we can experience joy every day — not just when we’re on vacation. Entrepreneurship is a great way to create your own rules for…

Ever feel the blood boiling and don’t how to manage the closely erupting volcano? Ever feel the yucky version of yourself coming to a theater near you? There are ways to manage stress for the level of Hillary Clinton with the grace of Scarlett O’Hara.

  • Take a Power Moment. Set an alarm on the old phone to go off at a certain time each day, preferably the most stressful time. When the bell goes off, stop…drop…and sit. Meditate for 2 minutes now. No fancy playlist needed. Just sit and focus on breathing. …

By Rachael McCrary (Founder, Jewel Toned)

May the odds be ever in your favor.

I began my career in fashion at the tender age of 14, sewing mini dresses for myself and my friends out of my house. Now I’m the CEO of Jewel Toned — a startup that recently closed on its second round of funding.

The journey has been a million times harder than I thought it would be. Basically, I’m living the Hunger Games — only it’s actually more intense than the movies and there’s more at stake. …

How Yoga Makes Me A Better CEO

Rachael McCrary (left), Founder of Jewel Toned, Sivananda Ashram in Kerala, India

I feel there are some major misconceptions about yoga. For starters, it’s not always relaxing. Actually, during the class, yoga causes me anxiety, is boring and sometimes I’m uncomfortable. I keep doing it because I know that AFTER the class I will feel amazing. After feeling contracted, I feel most expansive. Only when I’ve explored something hard, pushed through, and make it to the other side, have I truly felt contentment. Yoga taught me how to conduct myself as a CEO because through much practice and discipline, I learned that when I am…

7 Key Fundraising Lessons I Learned During My First Year of Business

by Rachael McCrary, the CEO of Jewel Toned, an ecommerce lingerie brand.

IMAGE: Getty Images

Not a dude with a tech company? Me neither.

“Why don’t you just get Rihanna to wear one of your dresses?” I heard this suggestion more times than you’d ever imagine in Silicon Valley meetings. Yeah, it was incredibly frustrating, although it’s good to know that guys in tech really have a thing for Rihanna.

“Sure. I’ll have my people call her people and we’ll figure out a million dollar endorsement deal. …

A lingerie expert and funded startup founder shares insight to what she learned in her first year of business.

Rachel McCrary (in black) IMAGE: Jewel Toned Inc.

People say that everything you need to know you learn in Kindergarten.

Well, in the world of business, think of the pitch process as Preschool, and that first year after you secure your seed round ‘Kindergarten.’

Rachael McCrary is the founder of Jewel Toned, the first meant-to-be-seen shapewear company.She is passionate about making body-positive lingerie for all women.

Rachael has over 15 years of experience within the field of fashion, but being the CEO of a company has been quite a new experience for her.

1. No matter what your degree is in, your job is now sales and marketing.


Rachael McCrary is a Fashion Designer, Lingerie Expert, Startup Advisor and Life Coach. CEO of shopjeweltoned.com #fashion #ecommerce #entrepreneur

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