…d the concepts of User Experience & Gamification ruling the psychology, rating systems are bound to score. I hope this gives us all some insight in what works and why, when it comes to ratings.
…tart with people. We start with research. We start with really understanding what the problems are. You can’t solve something you don’t understand, so we make sure that they have a really good overview of why we’re doing what we’re doing.”
Save the big, red, and bold styling for when that negative action actually is the primary action in the interface, like in a confirmation dialog: