Feeding your curiosity: A perfect Twitter day

My filing system sometimes lets me down. One of the benefits of this occasional chaos is when I’m searching for a crucial old one-pager, presentation or Excel doc I often arrive at a long-lost nugget by chance. One such nugget was a deck I’d made for an iWonder HQ team meeting: The Perfect Twitter Day.

Why was it perfect? There are no amazing videos (this was from before the time when video was so dominant on all social platforms). No super-clever gifs that you’ll watch looping for hours on end in chin-stroking admiration. No chortle-worthy puns. Nothing that demanded instant retweeting.

No, just good old fashioned editorial that IMHO hit the brief (and bio) of the iWonder Twitter account — “Stories to make you think. From @BBC TV, radio, online and beyond. Follow us and feed your curiosity.” And in doing so, I thought, did exactly what the social media strategy said it would do — personify the brand.

So what is the brand itself? Here’s what:

Our mission is to unlock the learning potential of all BBC content.
We know that people’s curiosity is often sparked by BBC programmes, and also by the world around them. BBC iWonder is for these curious minds, and at its heart is a new content format, interactive guides. Guides will invite people to lean forward, and actively explore a range of factual and education topics from Science and Natural History, Arts, History, Religion and Ethics, Food and more.

(Disclaimers: I didn’t write these tweets. My erstwhile and very talented researcher Kate Berry deserves the credit for that.)

So here goes:

Covering such a broad spectrum of subject matter is both a blessing and a curse. But on that particular day — 12 October 2015 — I do believe we did so… with bells on. And, even more importantly, served up delightful content from the BBC and beyond that any curious person, whatever age or gender, would (and with a bit of luck did) enjoy.

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