Agency Experience Project
Our group created an advertising campaign for Smart Water. The name of our campaign is called “Refresh Yourself” to promote Smart Water as a lifestyle brand. Our target market is women in their twenties and early thirties. We wanted to target young, active women and show them how Smart Water is more than just a product, but a lifestyle brand. We are not trying to sell Smart Water, but sell the brand.We wanted to create an image of Smart Water, portraying it as a fun, active, and universal brand. We think that our target market would respond well to our ads because they are fun, fresh, and lively. It makes people want to fit in and be a part of this brand.