JF BouchardinInsights by Sid Lee3 trends reshaping the marketing industryAs heard @ C2 Montreal5 min read·Jul 15, 2016----
JF BouchardinInsights by Sid LeeWhat we’ve learned spending $80 million on events in the past few yearsSix years ago, our long-time partners (and friends) at Cirque du Soleil came to us with a challenge. Something was itching the CEO, Daniel…8 min read·Apr 14, 2016----
JF BouchardinInsights by Sid LeeThe man who redesigns death also had to cheat itPaul Bennett, Chief Creative Director, IDEO8 min read·Mar 15, 2016----
JF BouchardinInsights by Sid LeeIDEAS EAT THE STATUS QUO FOR BREAKFASTWhy you need to make time for ideation6 min read·Feb 15, 2016----
JF BouchardinInsights by Sid LeeA RECIPE FOR THE HOLIDAYS: STUFF YOUR SKULL.WHAT, WHY AND HOW I READ.7 min read·Dec 16, 2015----