Joseph Ford Thompson

…ot work (a frustration) more than they notice when products succeed and work well (an expectation.) Sometimes our best work goes unnoticed, because great products help people focus on what is important to them, not the thing they are using. Success may be quiet, but silent gratitude and appreciation manifest as product adoption, loyalty, referral, and (hopefully) revenue. When we do things right, we re-do fewer things.

…dded here and there feels like an acceptable trade-off to avoid the pain of removing something, but gradual increases in friction and ambiguity lead to an overall decline in the quality of the product. Each individual change seems tolerable, but together the experience deteriorates noticeably.

Start a brainstorming session with a five-minute intro. What will participants do? Why is it important? What will the outcome be? What’s next? It’s time to explain the steps. In my case, we described th…