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Jennifer Fortney

Jennifer Fortney
in
TrepSess Magazine

He Left a Successful Career in Supply Chain to Improve the Industry with AI

AI is coming to the Supply Chain, but few companies understand its benefits and how it can augment current workforces while reducing costs…

6 min readOct 9, 2023

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He Left a Successful Career in Supply Chain to Improve the Industry with AI

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Jennifer Fortney
in
TrepSess Magazine

How to Rank High in Search: The Best Secrets for DIY SEO

Today, online search is the foundation of our lives. It helps us answer trivia questions, locate a rare collectible and help us discover…

5 min readAug 21, 2023

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How to Rank High in Search: The Best Secrets for DIY SEO

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Jennifer Fortney
in
TrepSess Magazine

Uncovering Your Business’ News Story & Generate PR

Generating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your…

3 min readAug 20, 2023

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Uncovering Your Business’ News Story & Generate PR

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Jennifer Fortney
in
TrepSess Magazine

What Makes a Story Truly Newsworthy & Compelling to Media

As former journalists and veteran PR pros who understand the news and needs of media, we are often helping our clients flush out their…

4 min readAug 18, 2023

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What Makes a Story Truly Newsworthy & Compelling to Media

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Jennifer Fortney
in
TrepSess Magazine

Why Your PR Strategy May be “Crying Wolf”

(As originally written for and published on NBCChicago.com’s Inc. Well)

3 min readAug 16, 2023

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Why Your PR Strategy May be “Crying Wolf”

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Jennifer Fortney
in
TrepSess Magazine

If You Aren’t Using Video as Part of a PR Strategy, This is Why You Should Do It Now

It’s no secret that video has become a crucial part of our lives and search. Today, you can go to YouTube or TikTok to learn how to do just…

5 min readAug 14, 2023

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If You Aren’t Using Video as Part of a PR Strategy, This is Why You Should Do It Now

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Jennifer Fortney
in
TrepSess Magazine

How to Develop a Marketing Budget for a Small Business

Most small businesses, like startups and small enterprises have limited capital to spend on marketing, and while it is tempting to try and…

5 min readAug 12, 2023

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How to Develop a Marketing Budget for a Small Business

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Jennifer Fortney
in
TrepSess Magazine

If You’re an Entrepreneur, Don’t Read the News

Do you feel panicked to make decisions for your business because the news is telling you that the world is blowing up? Then, you should…

5 min readAug 12, 2023

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If You’re an Entrepreneur, Don’t Read the News

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Jennifer Fortney
in
TrepSess Magazine

How to Get Press Coverage for Your Startup, Small Enterprise

All businesses want positive press coverage for their products or services. It’s easy to understand why. Public relations (i.e. media…

6 min readAug 10, 2023

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How to Get Press Coverage for Your Startup, Small Enterprise

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Jennifer Fortney
in
TrepSess Magazine

Are Press Releases Really Worth it Today and What to Do Instead

Up until about 10 years ago the press release was still a powerful tool for companies to distribute news broadly to attract the attention…

5 min readAug 9, 2023

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Are Press Releases Really Worth it Today and What to Do Instead

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Jennifer Fortney

Jennifer Fortney

TrepSess Host/Editor; Cascade PR-Story Agency; global startup->small enterprise marcom & growth expert. Author, speaker, contributor. Music is my coffee.

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