Strong Partnership Between Audio and Tech Pushes Industries Forward
Fast-growing companies bank on innovation as they face the future
Business is continuing to shift, from the traditional to high tech, from analog to digital, from the streets to the online marketplace. Everything is fast-paced, and innovation is key — as Steve Jobs once said: you’ve got to be able to learn how to connect the dots.
Today one of the more lucrative ventures is investing in the audio and tech industry. Wearable tech is the future, and the integration of a lot of things into one device remains an ideal product model that has seen industries grow billions in revenue.
Perhaps another recent development is the emerging partnerships between different sectors, most notably audio companies and tech companies putting their best foot forward together.
No one comes into the spotlight more than superstar Justin Timberlake, who is now co-owner of AfterMaster Audio Labs, Inc., a pioneer in developing clear audio for any device by using semiconductor DSP chips. These chips, when embedded within headphones, televisions, or even mobile devices, will dramatically enhance what one hears, and is said to transform one’s aural experience.
Too, Oculus VR, Inc., a startup purchased by Facebook (NASDAQ:FB) for $2 billion, continues to draw interest as Mark Zuckerberg sells the idea of an immersive virtual reality to those who have the time to listen and be enthralled. They call it “the next level of evolution in the world of computing” — where sight and sound integrate so seamlessly with technology that the lines between what is real and what isn’t begin to blur.
Microsoft (NASDAQ:MSFT), on the other hand, is said to be working on 3D audio technology, and how it can assist those who have visual impairments. From The Next Web: “Using a set of bone-conducting headphones placed around the back of the wearer’s skull, a mini network of indoor and outdoor beacons work in tandem with a smartphone to enable the user to ‘hear’ their way around an area. The Bluetooth beacons are fixed to physical objects which then communicate information back to the walker. It’s effectively creating what it calls a ‘sensor-boosted physical environment’ and a 3D soundscape with verbal cues — this may be GPS navigation, bus time arrivals, or even tourist information.”
Then there’s AudioBoom (LON:BOOM), a company steadfastly gaining a large audience via its website and companion app of the same name. A Software as a Service (SaaS) platform, AudioBoom not only hosts digital audio content from several established partners in the radio and podcasting industry (BBC, NPR, The Guardian, Slate, SkySports, among others), it also allows users to create their own content by uploading and editing their own recordings to personal channels that can be created in a manner very much like YouTube. it also integrates social media so creators can share their work across several networks like Twitter and Facebook. This service has become so viable that the company estimates registered users to be around 200,000 and growing.
If one looks at the trajectory of how audio and tech meet in the intersections of business and innovation, it can be observed that they are not so strange bedfellows indeed. How their partnership influences the way we live now also gives us a glimpse of where the two industries can lead us, moving forward.