Image of stethoscope resting on circuit board — Alphabet / Google Add Another Strategic Healthcare Leader
Image of stethoscope resting on circuit board — Alphabet / Google Add Another Strategic Healthcare Leader
… Alphabet and Google Move Forward in Advancing Healthcare and Technology …

Alphabet / Google ( NASDAQ: GOOGL ) continue to build out their healthcare organization with distinguished leadership staff additions encompassing medical, commercial and government experience.

Alphabet / Google on healthcare mission

Dr. Karen B. DeSalvo, currently a professor at the Dell Medical School, University of Texas in Austin, will be the first person to have the title of Chief Health Officer for Alphabet / Google. The company made the announcement as they progress through a steady workstream of healthcare-centered initatives involving Google Health and Verily Life Sciences. At Dell Medical School, she has two roles as Professor, Department of Internal Medicine and Professor, Department of Population Health.

… Dr. DeSalvo possesses exceptional medical, commercial and government experience …

Clinical Attributes

Dr. DeSalvo’s academic and medical credentials include:

Government Attributes

Dr. DeSalvo has held several Federal government posts including:

Dr. DeSalvo’s healthcare and technical experience in the government sector is well-established. She held two leadership positions in The Office of the National Coordinator for Health Information Technology (ONC). ONC is at the forefront of the healthcare IT efforts in the United States and is a resource to the entire health system to support the adoption of health information technology and the promotion of nationwide health information exchange to improve health care. ONC is organizationally located within the Office of the Secretary for the U.S. Department of Health and Human Services (HHS). ONC is the principal federal entity charged with coordination of nationwide efforts to implement and use the most advanced health information technology and the electronic exchange of health information.

Commercial Attributes

On the commercial side, Dr. DeSalvo has worked at Welltower ( NYSE: WELL; a healthcare real estate and medical facility investment firm headquartered in Toledo, OH) and Humana ( NYSE: HUM; a leading health insurance and managed care organization based in Louisville, KY) in Director-level roles. She was also Commissioner of Health for the City of New Orleans. Academically, an additional role she has held is a Vice Dean position at Tulane University School of Medicine.

… Alphabet / Google focused on advanced healthcare technology innovation …

Just weeks ago, Alphabet announced the hiring of Dr. Robert M. Califf, a medical professor from Duke University and a former FDA commissioner, to be head of strategy for Google Health and Verily Life Sciences. Over a year ago they signed on former Geisinger Health CEO Dr. David Feinberg as Head of Google Health, who is responsible for the hiring of Dr. Califf and Dr. DeSalvo.

Moving Forward

Alphabet clearly has long term, large scale plans for the healthcare industry. Their present enterprises span pharmaceutical research & development, medical device engineering, cloud computing, genetics, voice recognition technology ( VRT ), artificial intelligence ( AI ) and medical imaging (with advanced focus in oncology diagnosis and treatment). The bandwidth of their ventures demonstrates the array of uses Alphabet’s growing technology innovation has throughout healthcare and life sciences industries. There are great expectations for their clinical and commercial success.

Thank you for reading this article. Check out my other stories about healthcare industry trends, mergers and acquisitions, clinical and commercial trends, technology, digital marketing, market access and social media strategy…

About me

I lead healthcare marketing initiatives spanning pharmaceutical, medical device technology, clinical programs, health services, healthcare RPA ( robotic process automation ), software, SaaS and managed care. My background covers team building, digital marketing, brand and product management, content development, content marketing, upstream and downstream marketing and market access strategy.

Connect with me at LinkedIn, Twitter, Email or my website


John G. Baresky


John G. Baresky Healthcare Marketing Guy




Healthcare Medical Pharmaceutical Directory

A healthcare industry resource centering on marketing strategy for pharmaceutical manufacturers, medical device manufacturers, healthcare services, medical software and technology companies.

Pivotal elements include digital marketing, SEO, content development, content marketing, product launch, brand and product management, sales enablement and market access strategy.

Healthcare Medical Pharmaceutical Directory Google Hub

Healthcare Marketing Strategy — John G. Baresky

Written by

Marketing Strategy for health services, medical device, pharmaceutical, medical software, market access, digital

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade