Google Search Page with the word “Aspirin” in its search field
Google Search Page with the word “Aspirin” in its search field


Google ( NASDAQ: GOOGL ) parent Alphabet is hiring former Food and Drug Administration Commissioner and active Duke University medical professor Dr. Robert M. Califf

Alphabet is fortifying its healthcare and technology ranks with an experienced medical, academic and regulatory leader to oversee strategy for two of the company’s health divisions:

  • Google Health
  • Verily Life Sciences

Introducing Dr. Robert M. Califf

The Forge health data science center at Duke University communicated the news about Dr. Califf via its blog. Dr. Califf had a 2-year tenure with the FDA during the Obama administration as commissioner and deputy commissioner of the agency’s Office of Medical Products and Tobacco. At Duke University, Dr. Califf over 35 years in leadership positions— plus more in training and fellowship programs. His career at Duke, in addition to being the Donald F. Fortin, M.D. Professor of Cardiology in the School of Medicine and a member of the Duke Clinical Research Institute, has been closely aligned with data science and health outcomes research / HEOR. Califf is no stranger to Alphabet and the technology industry. He was an advisor for Verily during in 2017 and split responsibilities between Verily and Duke University. Dr. Califf is a practicing cardiologist and will remain on faculty at Duke as an adjunct professor.

Google Health and Verily

Dr. Califf joins former Geisinger Health CEO David Feinberg who leads Google Health. Feinberg has been reformulating parts of the Google Health organization. Google Health spans an array of Alphabet’s health efforts, including research on using DeepMind’s AI ( artificial intelligence ) to diagnose diseases, including cancer, and to predict patient outcomes. DeepMind is an Alphabet company exclusively dedicated to artificial intelligence which it acquired for over $500 million in 2014. Verily Life Sciences, the research business unit of Alphabet, is also exploring the potential for technologies like AI, precision medicine and wearables to improve healthcare.

Alphabet’s keen interest in the healthcare industry is well established. They have collaborated with academic, clinical research and commercial healthcare organizations for years as well as invested in their own medical research and development programs.

Alphabet + Healthcare = Demand

The scale and scope of their data expertise has wide utility across the healthcare industry. There are ample opportunities to deploy it as a clinical and commercial resource but choosing, managing and prioritizing them in a combined healthcare and technology environment which is always changing is a sizable task. CPOE, diabetes, genomics, HEOR, imaging, oncology, wearables are just a few elements spanning Alphabet’s swath of healthcare involvement. Alphabet’s Google Health and Verily medical data enterprises are experiencing growing pains and harsh competition from Amazon Web Services and other cloud computing / artificial intelligence heavy hitters in the healthcare industry. Dr. Califf’s leadership, healthcare and technical attributes are well suited to these challenges.

Amazon Web Services and the Pittsburgh Health Data Alliance

Recently, Amazon ( NASDAQ: AMZN ) Web Services partnered with the Pittsburgh Health Data Alliance ( PHDA ) in a series of advanced healthcare data initiatives. PHDA is made up of:

The clinical and digital intellect of PHDA combined with AWS computing power are a formidable tandem; the partnership will be orchestrating vast EHR, genomic, imaging, oncology, payer, pharmaceutical and other complex data within the cloud computing environment.

Learn more about Amazon Web Services and the Pittsburgh Health Data Alliance:

Amazon’s Web Services Teams Up With Pittsburgh Health Data Alliance

Moving Forward

Given the investment and competitive vision Google, Amazon, Microsoft, IBM and others have in healthcare, Dr. Califf is a valuable addition to Alphabet and its medical computing endeavors. Google’s quest for innovation and advancement, especially in healthcare, have great promise for near-term and future medical breakthroughs.

There has been a great deal of discussion surrounding a research effort from Google’s artificial intelligence unit that seeks to build quantum processors and develop novel, complex quantum algorithms to accelerate computing tasks for machine learning. Given such healthcare leaders as Dr. Califf and upcoming advancements in technology, it is exciting to think about how their work will benefit patients, doctors, nurses and other clinicians.

Thank you for reading this article. Check out my other stories about healthcare advancements, technology, digital marketing, market access and social media strategy plus my healthcare industry website:

Amazon and PillPack Have Options

Centene and WellCare Divesting Medicaid Plans in Two States To Anthem

Merck Keytruda and Eisai Lenvima Achieve Triple Approval

World Health Organization Partners With Facebook And Instagram To Stop Spread Of Inaccurate Vaccine Information

Healthcare Crisis: CEO Resigns As Major Broadcasters Ban JUUL Ads and FDA / DEA Probe Gets Underway

Novo Nordisk Launches New Oral Therapy For Diabetes Care“ Rybelsus”

Amazon’s Web Services Teams Up With Pittsburgh Health Data Alliance

Amazon’s New Online Mail Order Pharmacy “PillPack” Is Underway

Amazon Web Services ( AWS / Cloud ) In Talks With EHR / EMR Healthcare Data Giant Cerner

Google: A Thinking Force In Healthcare

Amazon: Who Will They Bite In Healthcare?

GO GOOGLE: Google Joins Forces With The Healthcare Industry In The Battle Against Breast Cancer

Amazon: Preparing To Flood The Healthcare Industry

6 Options Improve Healthcare Content Marketing Performance

Google Makes An Investment In Mobile Healthcare Strategy

Amazon Web Services ( AWS / Cloud ) In Talks With EHR / EMR Healthcare Data Giant Cerner

6 Actions Improve Healthcare E-Mail Marketing ROI

DNAnexus Investor Gene Pool Includes Google and Microsoft

5 Winning Healthcare Marketing Practices

Healthcare Medical Pharmaceutical Directory

A Healthcare Industry Resource for…

  • healthcare marketing and digital marketing strategy
  • business intelligence, investment community
  • managed care, managed markets, market access
  • sector-focused healthcare industry insights
  • career development, job searches, academics

Connect with me at LinkedIn and Twitter…


John G. Baresky


John G. Baresky Healthcare Marketing Guy

About me…

I lead healthcare marketing initiatives in competitive sectors spanning pharmaceutical, medical device technology, clinical programs, health services, healthcare RPA ( robotic process automation ), software, SaaS and managed care. I am from a healthcare family ( 20+ credentialled medical professionals ) and have 20+ years’ experience in the healthcare industry advancing patient care and achieving commercial goals.

· Numerous medical specialties and sectors including ​hospital, health system, IDN, MTF, surgery center, LTC, dialysis, oncology, pharmacy ( retail, mail, compounding, specialty ), GPO, distributor, wholesaler, consumer / patient, employers, benefit consulting and payers ( MCO, BCBS, PBM, Medicaid, Medicare, DHA / TRICARE )

· Digital marketing, SEO, content development, email marketing, PPC, clinical/promotional print and digital collateral, brand management, product management, market research, segmentation, marketing / sales collaboration, corporate communications, budgeting, forecasting, vendor management, managed care, market access

· Healthcare programs, services, pharmaceuticals, medical device technology, wireless EHR connectivity, disposables, software, SaaS, RPA ( Robotic Process Automation )

Healthcare Medical Pharmaceutical Directory Google Business Hub

Healthcare Marketing Leader — John G. Baresky

Written by

Healthcare Marketing, Digital Marketing, Pharmaceutical, Medical Device, Software, Managed Care, Market Access

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade