Picture of Stryker Logo
Picture of Stryker Logo
… Stryker continues to build an impressive portfolio pf healthcare products and services …

Stryker climbing the ranks of the Fortune 500

John G. Baresky

Wright Medical aligns well with Stryker’s business model and products

Stryker Corporation ( NYSE: SYK ) is acquiring medical product manufacturer Wright Medical for $4 billion. Wright Medical ( NASDAQ: WMGI ) was started in 1950; it manufactures an array of products aligned with orthopedics including fixation and fusion systems designed for ankles, elbows, shoulders, toes and wrists. Wright’s U.S. headquarters is located in Memphis, Tennessee; its global headquarters is based in Amsterdam, the Netherlands.

Stryker Corporation, founded in 1941 and based in Kalamazoo, Michigan, produces numerous categories of products used throughout the healthcare sector including implants used in joint replacement and trauma medical procedures; surgical equipment and surgical navigation systems; endoscopy and communications systems; patient handling and emergency medical equipment. Stryker also manufactures neurosurgical, neurovascular and spinal devices plus a variety of other healthcare specialty products.

Stryker is following a consistent acquisition strategy

Mergers and acquisitions continue to be a go-to strategy in the medical device and pharmaceutical healthcare industry sectors to catapult growth and reduce costs. Stryker acquired Mobius Imaging and Cardan Robotics in September, 2019, for $500 million. Since 2016, Stryker has spent over $12 billion to acquire these and other companies:

  • Arrinex
  • Entellus ( $664 million )
  • Hygia Health Services
  • HyperBranch Medical Technology ( $220 million )
  • Invuity
  • K2M ( $1.4 billion )
  • Mobius ( $500 million )
  • Orthospace ( $220 million )
  • Patient Safety Products
  • Physio Control ( $1.28 billion )
  • SafeAir
  • Sage Products ( $2.8 billion )
  • Scopus
  • TSO3

A growing competitor in orthopedics, medical devices, durable medical equipment and other healthcare product sectors

Stryker continues to climb in the Fortune 500; currently ranked at #233 and employs over 36,000 persons. The combination of Stryker’s and Wright’s products will form a robust portfolio of devices, implants, equipment and technology for hospitals, health systems, surgery centers and other medical provider organizations.

Stryker has strategically worked to fortify their existing product groups and enrich their overall portfolio of products to enter into new healthcare markets and medical specialties. Their competitors include:

  • Catalent
  • DJO Global
  • Getinge
  • Hillrom
  • Johnson & Johnson
  • Medline
  • Medtronic
  • Smith & Nephew

The two organizations expect to finalize their transaction by mid-2020 pending final approval by each organization and regulatory agencies.

Moving Forward

Stryker Corporation is admirably pushing the envelope in its drive for growth. Their net sales in 2018 increased by 9.3% percent to $13.6 billion. They are larger than each of these competitor companies: Catalent, DJO Global, Hillrom and Medline. Debt load is always a concern for companies growing through acquisition. Stryker is well-experienced with executing deals and meticulously choosing optimum additions for the organization. As long as it continues to build sales, grow margin while reducing costs through integration efficiencies and other measures, it will maintain a profitable pace — while staying on the hunt for future strategic buying opportunities.

Thank you for reading this article. Check out my other stories about healthcare industry trends, mergers and acquisitions, clinical and commercial trends, technology, digital marketing, market access and social media strategy…

About me

I lead healthcare marketing initiatives spanning pharmaceutical, medical device technology, clinical programs, health services, healthcare RPA ( robotic process automation ), software, SaaS and managed care. My background covers team building, digital marketing, brand and product management, content development, content marketing, upstream and downstream marketing and market access strategy.

Connect with me at LinkedIn, Twitter, Email or my website


John G. Baresky


John G. Baresky Healthcare Marketing Guy


Email: JGB7908@gmail.com


Healthcare Medical Pharmaceutical Directory

A healthcare industry resource centering on marketing strategy for pharmaceutical manufacturers, medical device manufacturers, healthcare services, medical software and technology companies.

Pivotal elements include digital marketing, SEO, content development, content marketing, product launch, brand and product management, sales enablement and market access strategy.

Healthcare Medical Pharmaceutical Directory Google Hub

Healthcare Marketing Strategy — John G. Baresky

Written by

Marketing Strategy for health services, medical device, pharmaceutical, medical software, market access, digital https://www.linkedin.com/in/johngbaresky/

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade