Joseph Gefroh
Sep 1, 2018 · 1 min read

That’s a good concern!

Context has a large impact — how the message is repeated (delivery and timing) can impact whether it leads to irritation or not. It’s a judgement call on when, how, and with what frequency a message is repeated. With that said, people who are irritated can still get the message!

I’ve experienced that people who do become irritated or have other negative reactions to messaging have underlying issues with the company that aren’t being addressed or have issues with the messaging itself. Perhaps they disagree with it or find it unrealistic in some way.

If people do become irritated, it’d be worth it to dig a bit deeper and find out why.

    Joseph Gefroh

    Written by

    Senior Director, Engineering @ Snap! Raise. Add me on LinkedIn! https://www.linkedin.com/in/jgefroh/