What do we do when we are unable to convey the value of our actions in social media or when we cannot demonstrate the relevance of measurement?

The need to be on social media is already part of the culture of most companies…

The use of Facebook Insights as the only tool of analysis can be useful to a certain extent. As you start mastering your strategies there is also a need for an increasingly intelligent and fine-tuned analysis.

It is very common to hear about the best time to post or interact with audiences on social media, but do all audiences really behave in the same way?

When we talk about audiences, followers or the community, we mean people with common…

There are different reasons as to why it is important to listen to customers and interest groups in social networks, and each one of them has its own individual level of importance that is linked to the business…

There are different reasons as to why it is important to listen to customers and interest groups in social networks, and each one of them has its own individual level of importance that is linked to the business…