What really makes a good social headline? And 8 questions to help you write one

What really makes a good social headline anyway?

It’s a question we all talk a lot about, and the answer is often a matter of just knowing one when you see one.

But as part of a table talk at ONA this year, a few dozen journalists and I tried to come up with a set of principles of what actually makes a good social headline, and what doesn’t.

Here are eight questions — informed by that discussion — meant to help us all evaluate and write great social headlines.

1. Is it fair and accurate? Obviously.
2. Is it tailored to…