What really makes a good social headline anyway?
It’s a question we all talk a lot about, and the answer is often a matter of just knowing one when you see one.
But as part of a table talk at ONA this year, a few dozen journalists and I tried to come up with a set of principles of what actually makes a good social headline, and what doesn’t.
Here are eight questions — informed by that discussion — meant to help us all evaluate and write great social headlines.
Journalist & US social media editor @FT. Before: Reporter/social at Pew’s Stateline. Anti-sidewalk-biking hardliner. Married to @emmacarew. Insta/Snap: jgrovum