John ShortDon’t call it a marketing funnel, it’s a mountainI’ve always used the term “marketing funnel”, but I’ve never been able to get on board with it. The idea of a “marketing funnel” is exactly…Sep 14, 20171Sep 14, 20171
John ShortinWork and ProgressWhat a year of co-working can do for your companyThree short years ago Workable was two people and one customer. Now we’re over 100 people and have over 4,000 customers. Although we…Jul 29, 20162Jul 29, 20162
John ShortThe Content Pivot, how to show content growth over timeThe true measure of strong content marketing is its lasting power. An article that gets two thousand visits in its first month but only 20…Jun 20, 2016Jun 20, 2016
John ShortWhat’s getting me excited about Boston right nowThere is a lot to be excited about in Boston right now. Boston often struggles with its image, in Hollywood it is portrayed as a dark town…May 5, 20161May 5, 20161
John ShortThinking in concentric circles & playing to strengthsOver the last couple of years I’ve taken up an interest in business strategy. Such a broad term, I know. One of the things that I’ve…Apr 25, 2016Apr 25, 2016
John ShortAdvice for Future GraduatesGraduation is coming up. I’ve been noticing a lot of soon-t0-be graduates scrambling to send out resumes. I remember graduating, and I…Feb 22, 2016Feb 22, 2016
John ShortHow Snapchat could compete in local searchI’ve been using Snapchat a ton recently. The features have changed a lot since I first started using it, and for the most part that has…Feb 10, 2016Feb 10, 2016
John ShortinMarketing And Growth HackingThe Wrong Metrics Will Hurt You More than You KnowWith the new year rolling around, I’ve been thinking a lot about goals, and the metrics needed to hit those goals. Also, randomly, I’ve…Jan 6, 20161Jan 6, 20161
John ShortYour content lives two livesIn my experience each piece of content that gets produced has two lives. One happens in the first ~7 days, and one that happens after that…Jan 4, 2016Jan 4, 2016