

Chief Executive Officer for Nautica I/O
The caption starts out with “mom hack #548394576.” I love the beginning of this caption because it tells me that she knows her audience. She knows who she’s speaking to and who this piece of content is for. Sure, a few dads, uncles, or young women in their 20s might be following her — but that’s not who this is for. This post is for busy moms like her. This post is for moms who are following her for her mom hacks.
“Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.”-Jonathan Ive
Goldberg writes in her book, that writing is a physical act. Perhaps creativity is a physical, analog, act, because creativity is a byproduct of being human, and humans are physical, analog, entities. And yet in our creative work, out of convention, habit, or fear, we restrict ourselves to, as a man would describe to author Tara Brach, “live from the neck up.”