A Letter To African Startups Willing To Expand In Tanzania

Haulay (John Haule)
4 min readFeb 22, 2022

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Refers to the title above, my name is John Haule(24), co-founder of Swahilies, a Tanzania based Startup which helps African businesses accept digital payments(mobile money, bank cards and more).

Like most other African startups, Swahilies has incorporated in US, Deleware but Tanzania is our first primary market and we have been operating here for a year now.Aim of this letter is to let you know why now is the best time for your Startup to expand in Tanzania.

1.Government Is Actively Inviting Foreign Investors

President of Tanzania, Samia Suluhu Hassan with Aliko Dangote

10 months ago after becoming president of Tanzania, Samia Suluhu Hassan has been working and travelling arround the world looking and inviting foreign investors to invest in the country, this has been going together with setting good policies and environment for Foreign investors. For a startup like yours, we believe this might be a good news and alarm for you to start thinking about expanding in Tanzania.

2.Presence Of Reliable Payment Partner

Like any other businesses, you will need a reliable payment partner to accept payments from your customers in Tanzania, Swahilies is ready here with mobile apps and apis to help you accept digital payments without hassle. Most of Tanzanians use mobile money to make payments and so we have put in one place all payment solutions needed by your business to operate and accept payments in Tanzania. You can contact Swahilies; inspirationswahili@gmail.com, +255682411725

3.Huge Opportunity

‘Nala money’ team from Tanzania

You probably have heard few amazing Tanzanian Startups like Nala which recently raised $10 Million, Ramani and Kopa Gas which was acquired for $20 million. What i want to say is there is big untapped opportunity for startups in Tanzania.Tanzania of today in startup context might be the same to Nigeria of 4 years ago. There are a lot of problems no one has ever tried to solve here, maybe it is your time to start solving them. You have more probabilities of taking first mover advantage for different solutions in the country.

4.Most Populated East African Country

With population of 60 million people, Tanzania is the most populated East African country, if you have a plan to expand in East Africa you may consider population factor and start your expansion in Tanzania.

5.Tanzania Is Among The 10 World’s Fastest Growing Economies

Tanzania is among the world’s 10 fastest-growing economies at the rate of 6.8 per cent, according to the 2020 African Economic Outlook report. Don’t you need to expand your startup in one among the world’s 10 fastest growing economies?

6.Tanzania, Home of African Youngest Billionaire(😜)

The African youngest billionaire, Mohamed Dewji with Networth of $1.5 Billion, is living and doing majority of his businesses in Tanzania, have you ever wish to meet or partner with Mohamed Dewji or one of his business? Maybe it is time you expand in Tanzania to see what great partnership you can do with him or his company.

7.Great Startup Investment Opportunities

With startup like Swahilies which is currently raising, you can take a look at different potential Tanzanian startups with promising future and good investment terms for you as their first investor. Here the list of some amazing Tanzanian startups.

If you are willing to expand your startup in Tanzania, feel free to contact Swahilies team for any help; inspirationswahili@gmail.com, +255682411725 .

Karibu Tanzania, Karibu Swahilies

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Haulay (John Haule)

Pre-Rich Gen Z | Building Swahilies.com To Digitize Payments In Africa While Scouting Investments At Shl.vc | 🚀