John Heenan10 Ad Agency Growth TacticsLet’s say you completed my CORE Identity Exploration process and have your manifesto, brand narrative, anthem, positioning, messaging, and…May 14May 14
John HeenanWhat do prospects want?It’s not an easy question to answer. In fact, 95% — 98% don’t want anything, at least not right now. Better said, don’t want anything when…Aug 29, 2022Aug 29, 2022
John HeenanCan you talk someone into hiring your agency?The simple answer is Yes. After all, marketing execs are people, and people do the craziest things. Think Nigerian Prince with $10,000,000…Feb 8, 2019Feb 8, 2019
John HeenanIs your Ad Agency ready for 2018?According to IBISWorld, there are 69,003 ad agencies in the USA employing 253,640 people. That’s a lot of competition and it’s increasing…Dec 5, 2017Dec 5, 2017
John HeenanWhy agencies struggle with new businessIt is always a challenge for ad agencies to maintain a consistent new business effort. It usually happens in fits and starts. The team gets…Nov 25, 2017Nov 25, 2017
John Heenan7 reasons to change your business development approachI recently surveyed senior-level marketers to get a fresh take on their approach to finding a new agency. A lot has changed in the industry…Oct 12, 2017Oct 12, 2017
John Heenan2018 ad agency business development trendsBy now your 2018 new business planning is well underway. If not read this article. Your priorities for next year are probably not…Oct 2, 2017Oct 2, 2017
John HeenanDoes the Business Development person matterYou just fired your last BD person. You are ready to hire your first BD person. Everyone in your agency is a BD person. No one in your…Jun 19, 2017Jun 19, 2017
John HeenanAd Agency Ch-ch-ch-ch-changesWe are all witness to the change in marketing occurring all around us. Consumers, buyers, or more to the point, marketers are also in the…Apr 24, 2017Apr 24, 2017
John HeenanDo this if you don’t have category experienceIt is a common dilemma. You get into a review or a conversation with a marketer, and you have little or no current category-specific work…Apr 1, 2017Apr 1, 2017