Long time ago, I was discussing with an old friend/colleague, about how to document and manage the experience that we got in a previous Project for the European Commission. The main reason it was to avoid falling into the same mistakes that we did. My friend, recommended me as a “must-read”, a paper from a well know VP of Research in Google, Alfred Spector.

Illustration by Ryan Connolly

Alfred Spector, was co-author in 1986 of a scientific work, where he compared bridge construction with software development. Alfred Spector, for those who do not know him, was Director of the ITC (Information Technology Center) at…

Over 5 days, 31 Designers from (Diamond Bar, Frankfurt, Madrid, Recife, and San Diego) attended 21 Talks, 6 Workshops, and Group Activities. The week was intense and a challenge to synchronize our projects with our deadlines — it was awesome.

What a MARVELOUS Team!!!!

The format was five days with talks and some hands-on workshops in the mornings and then working in the Products/Projects in the afternoons. In the future, true to conference style, we are going to plan plenty of activities and networking events every evening.

It was the first time that we were in the same room talking about our needs, issues…

I’m really tired of the stereotypes associated with designers, and this is my “Manifesto”:

This is a dynamic list:
1.- I was fat, thin, fat, thin, fat, thin and right now I’m happy.
2.- I sold my trendy and amazing AKG headphones (I didn't use it).
3.- My favorite colors are the orange and the pink.
4.- I have more than 700 hundred books, and only 4 are digitals.
5.- NOT all the ways are valid to achieve things.
6.- I’m the unique in the world that with black tshirts seem fattest.
7.- I don’t like waste time in my beard or…

…..thinking out loud:

A Nano-usability test or a Micro usability test, or elaborated usability test?

About the previous question, why we can´t use both? is a rule wrote in stone?

When to test? Only when is showed in our favorite UXcycle (graph)?

All the “UX Designers” know that is it a test? Sorry this is easy….. NO.

Sometimes the obvious is not always the most important, right?

Are the UX Books the real way?

Why the UX Gurus don´t use your recommendations in your webs or blogs?

Why is difficult define our audience? Perhaps we didn´t know define?

Are there experts to communicate UX and other experts to read it, and other to criticize them?

But all are experts? again is easy YES.

Are better Designers those that are using a Moleskine?

Personas? only are Illustrations?

Today was a “____” day.


Of course, in my humble opinion. Every UX Designer has a different “perception” about what is UX, and I´m sure that I´ll be agree with all opinions. However, could you give 1 minute to argument the post´s title?

Great, thanks….

  1. Sometimes is impossible to understand the requirements.
    YEAP, (You are a translator).
  2. You never use the same language that Stakeholders, Developers, Visual Designers, and other UX Designers.
    YEAP, (You are a translator).
  3. We read a lot of books of UX, Visual Design, IxD, IA, and we usually use a ton of quotes, John Maeda said this, Don Norman recommended that,………


Icon versus Tag: A discussion with thousands of years.

When we design GUI, we often find ourselves at a crossroads that hampers us from time immemorial. And when I refer to “time immemorial”, I am not referring to when Sir Tim Berners Lee invented “The Web”, I mean hundreds and thousands of years ago.

There are indications that the man began representing forms 40,000 years ago, that is, during the last glaciation. However, the first writing system originated in late 4.000 BC.These origins are based on protoescrituras systems, which still take several hundred of years to establish itself as “makers” of context. The great Joan Costa defines us this…

Juan Hidalgo Reina

Director, User Experience Design at Liferay, Inc, (Los Angeles, CA) http://goo.gl/u06YNO @jhidalgoreina

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