Successful Script Integrations for Brands and Influencers’ Campaigns: Live Links
Festive Campaigns: TRESemme, Federal Bank
I luckily worked on several Durga Pujo Kolkata Campaigns, among them the TRESemme Campaign for setting up styling lounges all across the city received an overwhelming response! I have developed the entire campaign strategy to create hype and successfully increased footfalls to the event by 60%
Sharing a glimpse of the event attended by the renowned fashion influencer Saachi Bhasin Daaga!
Another glimpse of marketing content for the Durga Pujo campaign for Federal Bank that featured a popular regional celebrity and managed to generate a lot of traction for the brand, especially for weaving regional language and sentiments into the scripting and strategy.
Glimpses from the ad:
Product campaign for Dove Chennai Market :
We collaborated with celebrities and macro, and micro-influencers for the promotion of the Dove Hairfall Rescue Range!
Here’s a sneak peek into the IG content of mega and macro creators from Dove Campaign Phase 2 with successful script integrations for the brand as well as hooking video supers and captions crafted by me, and my team!
Mega (celeb) content :
Macro creator:
F&B- Horlicks live campaign links-
From showcasing festivity to nutrition in campaigns, working with India’s leading F&B brand Horlicks has been a great learning curve!
Working for various markets and understanding each of them has been a great experience and cracking the buyer persona strategy for every market has fetched successful Horlicks campaigns through micro creators.
Below, is the work for Horlicks Durga Pujo Campaign featured on the IG page of Horlicks India which aimed to encourage every child’s talents through a live contest during the festival celebrations in Kolkata!
Another interesting campaign for Horlicks was for its variant product Millets Chocolate Horlicks- designed for the South markets primarily, the campaign aimed to make the audience aware of the multiple benefits of Millets consumption for children and how Horlicks has found a way to make it a part of every children’s diet with a tasty twist to it.
This video mixed in regional language and English performed extremely well for its unique scripting idea where the modern-day reality of WhatsApp forwards has been incorporated and the angle of busy mothers to make it relatable content. The video managed to pull off 7.5 million impressions.
Quirky content for Himalaya’s product!
Himalaya launched an anti-hangover tablet, we worked on this campaign trying to hook some comedy creators pan India along with some other genres. The challenge was to integrate the product organically with the flow of these comedy creators’ contents…
Below are two such examples one showcased by a comedy influencer from Kolkata and the other from Kerala.
Kolkata, comedy sketch script-
Exploring a non-narrative format with witty supers to talk about the product!
Kerala creator’s non-narrative treatment:
To conclude, for the Himalaya Party Smart campaign, the brand wanted the product placement within 6 seconds, however, the comedy sketch matching the creator’s original flow denied that guideline yet it outperformed the entire campaign for its relatability to the target audience which is a great learning for today’s consumer behaviour in terms of ideating strategies and writing compelling copies!
Thank You, leave a comment if this was insightful for you!
