John HollywoodinMillennium Communications“Buying in” to your consumers’ pain to build brand love.News has been swirling about Walmart’s interest in a potential acquisition of insurer, Humana. A significant acquisition in the health…Apr 26, 2018Apr 26, 2018
John HollywoodinMillennium CommunicationsThe fallacy of ‘Ownability’ and Nike’s three magic wordsA few days ago I found myself with colleagues and clients evaluating ideas when that question came up again. Come on, everyone. It’s been…Nov 6, 2017Nov 6, 2017