Time and again I found myself focusing on getting some basics for content experiments right. Back in the day I’ve done tons of workshops (and some more) on persuasive content experiments for websites when I was running Science Rockstars and implementing PersuasionAPI with many of the largest companies in Holland and Europe.
3 common mistakes when doing content experiments
Arjan Haring
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Each time, I found myself focusing on teaching these people a few fundamental principles of experiment design. I’ve distilled these principles from my workshops on persuasive content experiments, which I ran during my time as CEO of Science Rockstars. We also implemented our PersuasionAPI with many of the largest companies in Holland and Europe.