Each time, I found myself focusing on teaching these people a few fundamental principles of experiment design. I’ve distilled these principles from my workshops on persuasive content experiments, which I ran during my time as CEO of Science Rockstars. We also implemented our PersuasionAPI with many of the largest companies in Holland and Europe.
The only way that you can test engagement/usage for a feature is to build it, release it, and then look at the numbers.
However, you should do some user testing to make sure that the UI is understandable and easy-to-use before you release the feature — so that you can eliminate “poor usability” as the causal factor for a…
“Despite the backlash to Airbnb’s controversial (and quickly removed) recent ad campaign, the percentage of voters who say they will vote against the San Francisco ballot measure meant to regulate the company has actually increased.”
Terrific point. It’s the anti-bully tactic used in schoolyards across the world: the first time you’re picked on make sure the other guy pays dearly. Bite, scratch, kick. Do anything you can to send the message that messing with you will be painful.