The 7 Psychology & Behavior Books Every Product Person Should Read
With some surprises.
Published in
2 min readOct 21, 2015
Persuasive Technology by B.J. Fogg
Predictably Irrational by Dan Ariely
Thinking Fast & Slow by Daniel Kahneman
Making Habits, Breaking Habits by Jeremy Dean (best book on habits)
Ogilvy on Advertising by David Ogilvy
Bonus: Walden 2 by B.F. Skinner
Oh, also read and understand this article.