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Many restaurant businesses have been hit hard by the COVID-19 pandemic, as government-mandated closures and operating guidelines have closed dine-in operations at many restaurants. Compounding the challenges, many consumers are doing their part by staying “safer at home” — even when the dinner bell rings.

However, one segment of the restaurant industry that has found a silver lining in the overall bleakness are QSRs (quick service or “fast food” restaurants), which are naturally well-positioned for takeout, drive-thru, or delivery-centric operations.

What are QSRs like McDonald’s, Domino’s Pizza, Starbucks, and Burger King doing to, (1) mitigate the damage/fallout now, and (2), position themselves for a strong recovery once the economy reopens? …


James Hsu

Emerging tech, business & growth strategies, mobile apps. UCLA MBA. VP of Strategy at CitrusBits, a mobile app design & development agency based in LA & SF.

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