Write for your reader. Know what you want to say and what you hope they take away. In those precious moments that they have given to you and your words, write so they might learn or feel something. Write so that it’s easy for them to remember your message in the days and weeks to come.
Nothing can stop you once you decide what you want. But you have to decide. To quote Napoleon Hill, “There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it.”
Interestingly, the research in psychology over the past few years has made a shift. It was assumed for decades that our minds could alter our physical state, but not the other way around. However, research is now showing that your body, even your posture, directly influences your mind and emotions. You change from the inside-out, yes, but also from the outside-in. And you can leverage that to your benefit.