#3 Discussion Guide, Interviews, Persona and As-Is Journey Map

Interviews

The interview conducted was done via a semi-structured interview method, interviewees were encouraged to share whatever thoughts they had. Questions were not asked in order, but they were asked when interviewees touched on that topic. All the questions were answered in the two interviews conducted.

Below are notes and insights from the interviews.

Persona

As-Is Journey Map

Interviewees were asked to write up a detailed journey map during their next trip to the iGym.