UX/UI challenge — Add a feature
This is a 5 days challenge for me to learn about how to find a way to incorporate new features into the existing platform base on a “shareholder’s” proposal. In my case, my task is to add a polite voting feature into the Netflix app.
Analyze the Netflix app and culminate in a high- fidelity prototype that reflects my best path base on research, iteration and test.
According to “pilot voting feature” my research divided into 3 parts. One is users(film creators) can upload “shorts” to Netflix, another one is the users( Netflix users) can vote to each pilot, 3d one is Netflix need to response and control all the contents.
“How do creators upload pilot into Netflix?” “What kind of content they need to upload?”. With these 2 questions, I did market research. I found a website called Kickstrater. It’s a global crowdfunding platform focused on creativity. Users who back Kickstrater projects are offered tangible rewards or experience in exchange for their pledge. The process for creators: Preparation(contents)-Building campaign (funding & rewards) - Managing(project update)- Post campaign life(receiving funs & producing & fulfilling rewards).
“What kind of content they need to upload?”
- project description — project title, project category, project image, project video, target launch date.
- Introduce your team — collaborations, team members.
“How do creators upload pilot into Netflix?”
In Netflix Profiles, you can add more profiles
- Netflix user
“How user vote?”
I did an online survey. 26.3% of users are interested in a pilot voting feature for Netflix. So I decide not to put this new feature into the main page for better usability & consistency.
“How user see the progress after they vote”
From my research, I found out even only 26.3% of the user is interested in a pilot voting feature but almost all user want to see the progress after they vote. So I need to add a section as “ vote by you” for better user experience.
Netflix needs to check all the information after the creator uploads their project. To make sure it follows Netflix rules and guidelines. So after the creator uploads their project, Netflix needs to check and then publish.
- Creator & Netflix: Enable to let Creators upload shorts. I create a “Create Project” option for profiles. So Creators select to create a project and follows process bar to fill up all the necessary information. Follows by: Basics-Story-Add team-Preview. After Preview all information, creators can submit, back to reedit or save the project. When Creators select submit their project to Netflix they will receive a pop-up notification to let them know they successfully submit their project and Netflix will check their work and give feedback in a few days.
- User: I create a new section called “Project” beside the TV Shows, Movies and My list. So the user can review all exciting project, like what is hot now(Top list), Vote by you(Voted list) and other projects in different categories. In each project information page, the user can find more information about each project: short videos, how many people vote, project description, casts, the crew and new updates…
Learning & Next step
From user test, my next step is to change the after vote button from red to white for more consistency. Test with “real” users both with Netflix user and also with Creators.