Use this one metric to evaluate your favourite project in 10 minues How do you value a Crypto token? That is the million-dollar question everyone is looking for an answer to. Many working in traditional finance will say that Crypto is worthless, don’t bother. …

Photo by Kelly Sikkema on Unsplash When should I sell my Incentive Stock Options (ISOs) or Restricted Stock Options (RSUs)? Despite the recent tech layoffs, the hunt for talent remains as competitive as ever. Tech companies often offer Stock Options to potential new hires as part of their compensation package. …

This article was posted on alphatechmarketing.com Generating B2B leads is time-consuming and draining. Anyone who tells you otherwise either has an established industry track record already or has not done lead generation themselves. 68% of marketers still struggle with lead generation (CSO Insights) Furthermore, only 7% of salespeople surveyed by…

Why attention is in short supply and how the best Crypto projects leverage it — The best companies build a massive audience. In a report released by Cloudflare, Tiktok overtook Google as the most searched website in 2021. This cannot be overstated, seeing that on average, each of us conducts 3–4 searches each day. How did Tiktok overtake Google? Simply put, Tiktok knew how to…

Go in with your eyes wide open — How can you sell a digital picture online? More importantly, how can one make millions from selling said picture? Even as someone working full-time in the Crypto space, I am still baffled by how Non-Fungible Tokens (NFTs) have become mainstream. After seeing non-Crypto friends buying and even minting their NFTs…

Please read this before throwing stones at me — I will be moving back to the Crypto industry full-time. Please don’t throw stones at me. Time provides us with many gifts. One of which is a new perspective or new information that may change our opinion on a topic. After getting retrenched during my previous stint in Crypto, I…

And what you can do if unemployed “… and that is why we have decided to close down the marketing department” Ever had the feeling where you foresee something happening and it happens? …

Use a marketer’s approach to score more freelance gigs or a new role — Unemployment can be a drawn-out, depressing, draining, and flat out tiring experience for anyone to go through. Ask me, I was unemployed as recently as the start of this year. There can be weeks of radio silence after sending out what must seem like 100 resumes online. Or maybe you…

And why you should consider leaving the industry too — Are you working full-time in Crypto? As someone who has been in the space for close to two years, I think it may be time for you to consider calling it quits for now. Don’t get me wrong, I still believe Crypto will play a prominent role in shaping many…