Feb 25, 2017 · 1 min read
Hey Piet, the good news is i’m not worried about scaring clients away. Clients come to my company because of one thing: recommendations from other companies. And those recommendations come because we’ve helped them release successful products time and time again.
The ones I “scare away” with an article like this would likely get scared away on the first phonecall they have with me when I explain that we will not do up-front user research for them.
