I see your rationale and it’s a pretty valid one. I wrestle with the same predicament too.
Tarun Kohli

Hey Tarun,

We stopped accepting RFPs last year at AJ&Smart and it completely changed the game for us. We still work with the biggest companies in the world, but now we do it in a way we can be sure won’t end up in a drawn out mess. Of course, we have to explain every single time to new clients who send us RFPs that there will be no response, this is something we’ve gotten used to.

It’s a messy move transitioning old clients but well worth it in the end.

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