Your Everyday Brands Journey in Web3: Bathhouse

A Warm Bath by Bitcoin

Web3 is a burgeoning oasis where brands are not only eager to dive in but also keen to explore the many opportunities it offers. As such, we will be exploring the journey of several brands that have dived into this blossoming oasis, and in this edition, we will be going through the journey of a company that has not only dived into the space but also encourages its customers to dive into its warm sauna baths, which are all made warm by the power of bitcoin. Let me introduce you to BATHHOUSE

Bathhouse is a sanctuary for everyone who seeks relaxation and the utmost care for their well-being. Beyond its top-class services and treatments, the brand has done something very special that highlights them as pioneers among new-age companies. To delve into the bathhouse magic, the company has explored amazing branding and marketing strategies, using both influencer, SEO, and content marketing to highlight its unique perks. But that's not all, Bathhouse goes beyond typical spa amenities; it revives the age-old tradition of communal bathing. They are essentially welcoming open gatherings of like-minded people to enjoy a warm communal pool.

But what sets them apart in the Web3 space? Their amazing pools!

It all began in 2022, when the brand purchased off-the-shelf ASICs (computers used for Bitcoin mining), removed the fans, and converted them for immersion cooling. The hot water from the ASIC heat exchangers then runs in a loop to the heat exchangers in the pool plumbing. As such, the electricity used for computing power is converted into heat as a byproduct by the ASICs. Essentially, recycling the energy created by the miners to heat the water in the pools and any excess heat during the process can be used in the domestic hot water system.

Bathhouse's ingenious use of the byproduct of its mining operations sets a precedent for other companies on recyclable ways in which not just bitcoin but the technology powering it can be optimized. In the grand scheme of things, Bathhouse’s commitment to eco-friendliness and energy efficiency while still serving an active customer base demonstrates a working model for future enterprises to emulate.

This is Web3 innovation at its finest!

For more details regarding Bathhouse and bookings, feel free to click this link.

Bathhouse is not the only brand that has made magic with Web3 technology; here’s an article on how Ticketmaster has revolutionized the ticketing industry with NFTs.