The target audience for this picture is the parents of teenagers. It serves to inform them about one of the most extreme extent of celebrity worship. The implied movement in the picture shows that the fans worship even the ground Justin Bieber walked on.
From a cultural perspective, parents will be shocked by this situation, as they are not able to comprehend the rationale behind such extreme extent of celebrity worship.
As compared to the past, there were no or little extreme celebrity worship like this. The issue becomes exponentially prominent in the recent decades, not simply with Justin Bieber fans, but also fans of celebrities from all over the world.
Our project also serves to inform teenagers (age 13 to 21) on the severity, as well as consequences of celebrity worship, so that the fans will learn about the negative consequences of this, since they may be blinded by the glamour of the celebrities previously.