People Spending Most Of Their Times In Saloon
“People travel to international locations and are exposed to global brands and trends. Driven by social media, more women are experimenting with their look. Earlier, if consumers would visit salons once every few months, today they visit more than twice a month,” said Samir Srivastav, CEO, JCB India, which is clocking a 25% growth in some of its salons.
Given the growing consumption and high competition, JCB India has entered into an exclusive partnership with Wella Professionals, with an objective to strengthen its position in the salon market by offering hair care and styling services from Wella’s global portfolio. JCB is a global chain worth 150 million euros, with a footprint in 18 countries. But in India, where it has so far opened 10 salons in Mumbai and four in Bangalore, it faces huge competition from existing national as well as local salons which are reaping the benefit of being the first movers in this space.
Pushkaraj Shenai, CEO, Lakme Lever, said the chain is expanding at the rate of two salons per week. “Increasing exposure, more social occasions and higher disposable incomes have led to the increase in frequency of visits to salons. With rising frequency, consumers need something new with every visit. They look for services which deliver results in less time and are willing to pay a premium for these. High frequency customers expect conversations and promotions to be tailored to them,” said Shenai.