Instagram for eCommerce
Are you an eCommerce brand and looking for selling products on Instagram? During our research, we found that many people want to purchase the products shared by brands on their channel, but how? Here I will show you the way to use tools & services with your Instagram channel that will help your audiences to easily locate the product you shared at your Instagram account.
When we consider the popularity of social media platform, active users is the key metrics to consider. And if we talk about the most popular social media platforms by considering the active users; Instagram is on 2nd place with over 300 million monthly daily active users. One of the fastest and most dominant user generated photo/video sharing platforms, Instagram has also been coming up with added features every now and then. It has grown from being a platform to share cat pictures and selfie to a serious marketing tool. Instagram has in fact grown to become a lifestyle for smart phone users with researchers suggesting that 70% of users search for brands on the platform. Today, when 84% of mobile users will turn to their smart device to look for and compare products, the opportunities with Instagram marketing seems momentous.
Here are 5 unique Instagram tools to put into work:
#1 Instagram Shopping
Anyone would agree how mobile has changed the way we shop. Whether you are travelling or seated at a dinner, a smart phone allows for product browsing, comparing and even ordering it for delivery to your doorsteps. Instagram suggest that 84% of smart phone users in the US will search for products on their devices and the trend are similar is the rest of the globe too. Instagram consequently will be launching a shopping add-on that will allow users to look up for more product details from a picture. The Instagram community is “open to discovery” and this Shopping integration will help them better understand the products they are interested in.
Checkout detailed blog post I originally published here: http://www.olbuz.com/blog/ecommerce-solutions-selling-products-on-instagram to find out all amazing tips to increase your sales via Instagram.