I was ready to share this with my circles.
Brett MacDonald
1

For the record, it’s NOT a commiseration piece.

It’s a piece encouraging a specific audience (the many people currently freaking out about our new president), to recognize and take responsibility for the role they played in creating the current state of things.

Does the piece include some commiseration?

Sure. Aristotle (one of the foremost authorities on rhetoric and communication) called it “pathos.” Put simply: it’s a rhetorical/communication strategy whereby you gain credibility w/ a target audience by demonstrating common-cause with said audience, sharing their outrage or other emotional sentiment.

The purpose of employing pathos at the outset of your communication (as I did here) is to get your target audience to open their mind to what you’re ultimately trying to communicate (which I just explained and you will find in the last few graphs of the piece.)

If you are not one of the many people, currently concerned about our new president, then I’m GLAD you chose not to share this piece with “your circles” because it was not intended for you and — I’m guessing — them. (Although I’m not sure why you didn’t realize that a few sentences into the piece.)

If you genuinely appreciated the sentiment of the piece and aren’t just concern trolling me, then you might appreciate the following piece that I wrote for a non-partisan audience: http://www.huffingtonpost.com/entry/your-government-wont-changeunless-you-do_us_58854d0ee4b08f5134b6224d

Finally, ANYONE, who suggests — as Donald Trump has — that they can be president and lead the government w/out ANY experience or expertise in government policy and/or managing large bureaucracies is essentially saying that they think government IS SIMPLE enough for them to pick it up on the fly. I don’t believe that is a partisan assertion, especially since I’d say the exact same thing about any member of either party, who tried to argue the same thing. I also know more than a few Republicans, who are concerned about Trump’s casual attitude towards the job he now occupies.

But, again, this piece wasn’t written for them or Trump supporters or disenfranchised voters or any audience that doesn’t include the many folks protesting, calling their members of Congress and/or otherwise expressing fear for the status of their democracy. And if you go back and look at the first few sentences of the piece, I think you’ll see that THAT was the audience I was addressing.

And if it really makes “no sense” to you why I would go that route (target a message for a particular audience segment) , well..then I guess there’s a reason that I’m a communications strategist and you’re not.

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