An Interview With Jilea Hemmings

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Do not get investors too soon. When you start a beauty brand, you want to keep the brand authenticity. With an influx of investors, you will be under the pressure of putting out new products for the sake of putting out new products. You may not have the infrastructure to sell through and ending up with a lot of inventories.


An Interview With Jilea Hemmings

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Clear communication and transparency with customers — at the start of COVID-19 retailers had to quickly update refund policies to reflect the changing state of retail, logistics, and deliveries. Clear, transparent communication not only kept anxious customers in the know, but built trust by showing that we were all in it together and navigating new circumstances.


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Hydration starts from within! Drink lots of water for your skin and hair.

Pay attention to your scalp. Give yourself head massages in the shower. This promotes circulation while helping to exfoliate and lift any dead skin cells or any possible build up.

Watch tutorials. Don’t get stuck in your styling ways. Experiment and add a new style to your repertoire every few months. It helps keep your hair exciting, and people will notice!


An Interview With Jilea Hemmings

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…Well, beauty is an idea in and of itself, right? So the first thing I would suggest is ask yourself, “Who told me what beauty was?” Was it what I saw on television and magazines growing up? You have to deconstruct that because it is way too limiting. Then I would say reflect on your childhood and think about the person who always made you feel good about yourself. Maybe it was your grandmother or mother or big cousin. You probably thought they were beautiful and they probably looked like you. For me, growing up dark skinned with short, tightly coiled hair, I didn’t see a lot of things that made me feel beautiful. But my grandmother would always make the extra effort to make me feel special, and it really gave me a foundation of confidence. …


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I feel Diversity & Inclusion policies have been a failure to the Black community. It’s failed because you can’t be who you are. You must put up with racism to keep your job and you own nothing. The industry can help by partnering with Black-owned and controlled businesses. We suffer due to not controlling and owning what we consume. If a company is serious about adding Black Americans then they must be on the board or CEOs, upper management, and a great percentage of the workforce.


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I would start a movement where we remove the word “small” from small businesses. There is nothing small about being an entrepreneur. This movement will support and market new businesses that may have only been operating for a short period of time, and we treat them like “major” corporations. This will change the narrative and give others the confidence to go into business, as well as, allow them to provide better services to their customers.


An Interview With Jilea Hemmings

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It is not your responsibility to make others feel more comfortable with YOUR hair. Whether it is family, friends, coworkers, or strangers your hair journey is YOURS.

Your natural hair is professional and you do not have to straighten it to meet someone else’s standards of beauty. Complying with systematic racism and discrimination allows it to continue. Your hair is not a political statement it is you in your most natural state.


An Interview With Jilea Hemmings

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Remote Consultations.

At LaserAway, we now have the ability to do all our sales consultants and medical telehealth consults remotely. Doctors and hospitals are operating in this manner. Now your favorite beauty brands can have you speak to a virtual skin care expert, without needing to leave your home.


An Interview With Jilea Hemmings

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Keep it simple. This particularly goes for the young and new entrepreneur. I have a whole line of devices and complimentary products that I want to develop. I even went as far as getting patents on them but, the reason that I began with the FasciaBlaster, and I’m so glad that I did, was because it had a low cost of goods sold and it had a very simple message. One thing I learned a long time ago was that if you can’t explain your product in three seconds then you’re going to lose the attention of your audience. I took that to heart, and I can say “rub this stick on your body and you will look and feel better” in 3 seconds. So, I think that your product or service needs to be very simple to make, to manufacture and to explain. When you can keep it really tight and narrowly focused that is the best way to launch a business. Once you get that message solid with your customer base then you can branch out. I definitely see young entrepreneurs making the mistake of coming to the market with a whole line of products and a whole bunch of messaging. So, my advice is to keep the ideas simple. …


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Having a diverse team creates a diverse thinktank. Imagine getting to have better opinions, facts and perspective all from your own team. It gives any company an edge to tackle opportunities.

About

Jilea Hemmings

Founder Nourish + Bloom Market | Stretchy Hair Care I Author I Speaker I Eshe Consulting I Advocate For Diversity In Beauty

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