Measuring Magic: How We Can Do Better than “I Know It When I See It”

Jill Corral
Sep 23, 2017 · 4 min read

Jill Corral

Written by

Photographer and Sr. UX/Voice Design Lead for Alexa International at Amazon. Find me at

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade