An Entrepreneur’s Social Media Strategy

Social media gives people the ability to look into the lives of others, of anyone.

You have the ability to see the photos of your high school best friend’s trip to California, the photos your friend took hiking the mountains in Colorado or the expensive brunch your friend’s cousin’s sister ate yesterday. Jealous? Yes. Why? Because all we see on social media are the good things happening in the lives of those you follow.

Lexi Herrick of The Huffington Post preached to the choirs in her blog post, 11 Things We Fake in Our Social Media Lives.

Traveling is incredible, and I am more than guilty of radiating envy as I scroll through photos of people on trips I could never afford. However, again, we show the photos that make perfection appear to be reality, and then wonder why our trips don’t fall together seamlessly. They don’t. I’ve flown across the country and lost my luggage — and then my wallet, too. I was a mess. Maybe I should have Instagrammed a photo of me in my free extra-large T-shirt from the airline, crying on the phone to Pam from the credit card company. Nah, how about a gloriously filtered photo of me standing in a beautiful cove, lit by the sunset in the mountains of Washington, instead.

Long story short, what we show on our social media pages is not always the whole story. Yet, we all still see that photo of the vacation your friend is on and think “she is living the time of her life, while I’m stuck here working day in and day out. I wish I could be more like her.”

As the “social media comparison” epidemic spreads, entrepreneurs begin to use a different social media strategy.

They show the good, the bad, and the ugly.

For instance, Blessed Is She founder Jenna Guitar explains the nitty gritty of her marriage on Instagram.

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“After years of being emotionally separated and physically at a loss in terms of our marriage.”

Wait. What did she just say?

Jenna said something that most people wouldn’t say on social media. She said what was real. She said what was really going on in her life at the time. Instead of posting a perfect picture of she and her husband, she revealed that her marriage has struggled.

But why?

Her social media strategy, like many other entrepreneurs, is to be raw and real.

I love that we have persevered, that we have kept going, that we see light at the end of the tunnel. I love that we have kept the fight. I love that we keep going, despite the darkness.

By demonstrating her authentic self in an environment where everyone seems to be perfect, more people can relate to her and want to hear more from her. In this strategy, she takes her struggles and uses it to inspire people to persevere and see the light at the end of the tunnel no matter how hard things seem.

As an entrepreneur myself, I use this social media strategy for Jillian Lim Photography and my own personal brand as a designer. Showing my authentic self has received a better and more positive response from followers compared to just posting the good things in my life and business.

Dale Partridge, founder of StartUpCamp, explains in his blog post 4 Powerful Upgrades for Your Online Image that “people crave reality”.

They want to see the heart and struggle of the human element. At the psychological level, this type of realism on social media increases the probability of a follower’s dream. When they see people struggle and win, their hopes are reinforced.

This is why the social media strategy of many entrepreneurs is working and winning over the heart of many followers.

Instead of posting what you think will make you look good, start posting what is raw, real and true to inspire your followers to overcome their struggles, work hard for their aspirations and reveal their authentic self on social media.


Herrick, Lexi. (2015). Retrieved from

Partridge, Dale. (2015). Retrieved from