Photo by Holly Mandarich

I’ll often do this thing where I become fascinated with a burgeoning field of work — let’s say content strategy. I promptly get a job in said field, and then quickly realize, despite my enthusiasm, I don’t know as much as I think I do. (Please, tell me this is normal.)

True to form, after seven years of comfortably working on marketing teams at startups, I joined Envoy’s design team as a content strategist. Before day one, I’d studied Kristina Halvorsen’s Content Strategy for the Web like a sacred text and read all the most clapped-for articles on Medium. …

Jillian Smith

Cats, coffee, copy. Content strategy @ Envoy.

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