Jim Sterne – Medium

Jim Sterne

Jim Sterne

The Numbers Just Don’t Add Up

Originally posted at Mediapost, October 2, 2009

Jul 8, 2021

The Numbers Just Don’t Add Up

Jul 8, 2021

Jim Sterne

The Gift Economy — Still

I received two lessons in the Gift Economy back in the mid 1990’s that have stuck with me ever since.

Jan 15, 2021

The Gift Economy — Still

Jan 15, 2021

Jim Sterne

You Totally Missed the First Analytics Cohort

Unless, of course, that you were there and didn’t miss it — in which case you know who you are — but I can’t share who was there because…

Sep 28, 2020

You Totally Missed the First Analytics Cohort

Sep 28, 2020

Jim Sterne

6 Brand Musts for an AI World

What happens to brands when personal AI agents seek the best deals on behalf of their consumer owners?

Apr 16, 2019

Apr 16, 2019

Jim Sterne

Data as a singular noun

All the dictionaries show What all the diction-wary know Data are Data the whole day long And to say that “it is” is linguistically wrong…

Sep 28, 2018

Data as a singular noun

Sep 28, 2018

Jim Sterne

Marketing Data Literacy Dimensions

Leave it to Tim Wilson to casually, quietly, and in the most gentlemanly way possible, let me know that my world view is too simplistic to…

Jun 29, 2018

Marketing Data Literacy Dimensions

Jun 29, 2018

Jim Sterne
in
AIMA: AI Marketing Magazine

Where is Your Organization on the Marketing Data Literacy Spectrum?

From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched…

Apr 9, 2018

Where is Your Organization on the Marketing Data Literacy Spectrum?

Apr 9, 2018

Jim Sterne

Have Your AI Call My AI

Customers’ bots and agents will work on their behalf… 5 Steps to Avoid Being Blindsided

Oct 26, 2017

Have Your AI Call My AI

Oct 26, 2017

Jim Sterne

3 Needs for 3 Deeds of AI & Machine Learning for Marketing

Artificial Intelligence and Machine Learning are at the top of the hype cycle. To keep you in the conversation on the Slack channel, at the…

Sep 19, 2017

3 Needs for 3 Deeds of AI & Machine Learning for Marketing

Sep 19, 2017

Jim Sterne

Jim Sterne

Marketing Analytics Summit, Digital Analytics Association, author Artificial Intelligence for Marketing: Practical Applications and Devil’s Data Dictionary

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