Jim SterneThe Numbers Just Don’t Add UpOriginally posted at Mediapost, October 2, 2009Jul 8, 2021Jul 8, 2021
Jim SterneThe Gift Economy — StillI received two lessons in the Gift Economy back in the mid 1990’s that have stuck with me ever since.Jan 15, 2021Jan 15, 2021
Jim SterneYou Totally Missed the First Analytics CohortUnless, of course, that you were there and didn’t miss it — in which case you know who you are — but I can’t share who was there because…Sep 28, 2020Sep 28, 2020
Jim Sterne6 Brand Musts for an AI WorldWhat happens to brands when personal AI agents seek the best deals on behalf of their consumer owners?Apr 16, 2019Apr 16, 2019
Jim SterneData as a singular nounAll the dictionaries show What all the diction-wary know Data are Data the whole day long And to say that “it is” is linguistically wrong…Sep 28, 2018Sep 28, 2018
Jim SterneMarketing Data Literacy DimensionsLeave it to Tim Wilson to casually, quietly, and in the most gentlemanly way possible, let me know that my world view is too simplistic to…Jun 29, 2018Jun 29, 2018
Jim SterneinAIMA: AI Marketing MagazineWhere is Your Organization on the Marketing Data Literacy Spectrum?From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched…Apr 9, 2018Apr 9, 2018
Jim SterneHave Your AI Call My AICustomers’ bots and agents will work on their behalf… 5 Steps to Avoid Being BlindsidedOct 26, 20171Oct 26, 20171
Jim Sterne3 Needs for 3 Deeds of AI & Machine Learning for MarketingArtificial Intelligence and Machine Learning are at the top of the hype cycle. To keep you in the conversation on the Slack channel, at the…Sep 19, 2017Sep 19, 2017