Jim Heininger3 Ways To Engage Leadership in A Successful RebrandingAcademic research documents the most important contributor to successful rebranding is LEADERSHIP. Leadership of the effort and executive…Mar 22, 2017Mar 22, 2017
Jim HeiningerNo Such Thing As An Instant RebrandingAmericans are obsessed with quick transformations. We love “before and after” comparisons. We watch a season of the “The Biggest Loser” to…Mar 15, 2017Mar 15, 2017
Jim Heininger4 Immediate Outcomes of RebrandingRebranding has become an increasingly popular strategy to put a jet pack on a business or organization and revive its growth trajectory. On…Feb 28, 2017Feb 28, 2017
Jim HeiningerRebranding Requires ConvictionRebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate their…Jan 12, 2017Jan 12, 2017
Jim HeiningerRebranding Requires a New Customer ExperienceAt its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating…Dec 19, 2016Dec 19, 2016
Jim HeiningerBuilding The Business Case for RebrandingThis feature recently appeared in MarketingProfs.Nov 29, 2016Nov 29, 2016
Jim HeiningerThinking of Rebranding in 2017? Here’s 10 Questions to Ask Yourself FirstEach year at this time we hear questions from companies and organizations strategizing whether to rebrand in the coming year to achieve a…Nov 29, 2016Nov 29, 2016
