Jim Roye
Jim Roye
Sep 7, 2018 · 1 min read

Another theory:

Nike controls ~60% of the athletic footwear market and ~35% of the overall athletic apparel market. Add to that, 99.99% of Americans have some sort of viewpoint on “patriotism” and “respect for the flag”. So there is probably a fairly sizeable cross-over between the two.

Levi Strauss controls about ~10% of the denim jean market and ~30% of households have a firearm. What is the crossover rate? 2%? 3%?

Levi Strauss has also been involved with anti-gun advocacy previously so it isn’t like any gun owners are surprised by their actions.

So maybe gun owners didn’t own any Levi-Strauss jeans to burn?

    Jim Roye

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    Jim Roye