About a decade after content marketing took off, we started a new blog on content marketing.
What is there to say about content marketing that hasn’t already been written, re-written, tweeted, promoted and re-written again? As it turns out, a lot.
The issue with nearly all content on content is that it’s highly tactical. There are plenty of how-to guides, filled with annotated screenshots and specific workflows. This is fine for tacticians, but that’s not our audience.
Content marketers need a place to learn about strategy, not tactics. This is that place.
We’re building the first place that CMOs and strategists can come to understand the deeper mechanics of content marketing. There are a few tenets we’ll be repeating over and over again, and plenty of cynical (but realistic) takes on the state of content.
Here are of a few of our initial posts.
- How to Succeed at Content Marketing: Do It Better, or Do It Differently — A close look at how (and why) every business needs a formula, not just a blog. It’s a useful way to think about your market and your competition.
- Great Writing Isn’t Enough. Here Are Two SEO Frameworks for Growing a SaaS Blog. — Content creators can still make art, but within the constraints of a new kind of business model. No writers succeed in this space without a deep understand of how to pair great writing with lots of readers.
- We Need a Slower, More Thoughtful Approach to Content Marketing — Content marketing is getting expensive because we make too much of it. Understand the unit economics of content if you want to succeed.
- 5 Content Marketing Power Laws — These are the rules we live by. And that we’ll be repeating until we’re blue in the face.
- Why Writing for Personas Doesn’t Work — In fact, writing for “SaaS Sally” is one of the worst ways to approach content strategy. We present a better way.
- Content Marketing Strategy: A Complete Guide for SaaS Companies — Just what it sounds like. Bookmark this one.
There’s plenty more where this came from. Get our newsletter for a weekly update.