Bootstrapping to $3,000,000 in ARR in 24 months.


It’s been just over 2 years since our scrappy little startup was born. Reflecting on our journey, I can share a bit of advice with my fellow entrepreneurs…

  1. Do less, better.
  2. Delegation is bullshit. Empowerment needs to be the bar.
  3. The job of a leader is to make your team look great, not the other way around.
  4. Competition is for losers. Swim in your own lane. (h/t Peter Thiel)
  5. Humility with a commitment to excellence is the mark of a great company.
  6. Surround yourself with people who are better than you, give them ownership and get out of their way.
  7. Email sucks. Pick up the phone and talk to your customers. Ask questions, listen, learn, improve.
  8. Great service is not enough for predictable growth.
  9. Strong sales does not offset high churn.
  10. Every word matters. Devil’s advocate all copy.
  11. Deadlines are useless. A singular focus on a milestone is a lot more useful.
  12. Breakdown the silos between support, development and sales.
  13. You can, and should, choose your customers.
  14. Growth looks (and feels) a lot more like steps than a hockey stick.
  15. We are all making it up as we go along. (feels good to say that aloud)

A BIG THANK YOU to all of our clients, friends, followers, the Curaytor team and all the amazing entrepreneurs who have inspired us along the way and don’t even know it.

Onward.