Jim RoweMarketing for post likes is not a strategyThe warning signs have been obvious for some time. Yet many marketers continue using post likes as a meaningful measure of their…Oct 19, 2019Oct 19, 2019
Jim RoweJim Rowe-Bot’s Business Owners Guide to Messenger MarketingWhat is Messenger Marketing?Sep 23, 2019Sep 23, 2019
Jim RoweinChatbots MagazineHow do you like your Chatbots. Functional or friendly?In the world of chatbots there are debates a plenty about all aspects of Chatbot design and potential use cases. However, the overarching…May 22, 2018May 22, 2018
Jim RoweinChatbots Magazine6 reasons why you are finding it so hard to sell ChatbotsMay 2, 20184May 2, 20184
Jim RoweSupercharge your superfans with Facebook Messenger MarketingThere’s no shortage of evidence proving how important “superfans” are to both established and budding brands.Apr 17, 2018Apr 17, 2018
Jim RoweChatbots need In-built imperfectionOne of the common arguments about using chatbot technology where historically, a human touch is perceived as critical, is that it does not…Apr 7, 2018Apr 7, 2018
Jim RoweOVER ENGINEERED CHATBOTS? KISS YOUR CUSTOMERS GOODBYE.Many of us would have heard of the acronym KISS, Keep It Simple Stupid. I remember being told this from a very early age and have always…Apr 2, 2018Apr 2, 2018
Jim RoweUsing Chatbots to support sporting eventsWhilst out supporting friends running the Yeovil Half-Marathon, I got thinking about how Facebook Messenger #chatbots could be leveraged.Mar 26, 2018Mar 26, 2018
Jim RoweChatbots for social goodIt would seem that Chatbots have caught the imagination of marketers and businesses across all industries and sectors. Retailers like…Mar 25, 2018Mar 25, 2018
Jim RoweFacebook Messenger Chatbots kill it in the Wellness industryThe growth of Facebook Messenger Chatbots through 2016 was much slower than predicted. However, it seems they are demonstrating their…Mar 5, 2018Mar 5, 2018